Internet marketing is simply doing marketing using the internet, or online. Conventional marketing is simple to do, but difficult to master. With more competition and complications as time progresses, conventional and online marketing will only get more complex. Internet also evolves with time, so you need to keep up to stay competitive.The ever changing internet offers its fair share of challenges and opportunities. The internet is also growing in user penetration by the day, and competition among technical companies allow for ever lower prices in technical services and hosting costs. The profile of consumers that visit the internet also is far more in terms of age, nationality and income levels. Now, internet access is more and more accessible and affordable to the lower income group as well.In the 1990’s, internet marketing was the wild, wild west. No standards were defined, and many experiments were done by enthusiasts. Many thought that internet marketing is a different animal from conventional marketing, and therefore should be handled differently. The move away from marketing fundamentals caused massive internet start up failures in the year 2000. The ones that survive were intelligent enough to use online marketing techniques that follows conventional marketing fundamentals with online adaptations.With a more careful approach now, internet marketers have achieved a more certain success compared to the 90’s. You can use the internet to market to any industry or consumer categories. Giant advertising firms and boutique advertising firms have incorporated internet marketing as part of a complete holistic marketing program, but smaller companies can do internet marketing on their own as well, as the cost barrier is low.There are two types of internet marketing now. The non-intrusive ones are the ones generated by search engines, such as the pay per click advertising from Google. The intrusive ones such as pop outs are similar to the conventional TV and Radio advertising where the consumers are interrupted regularly by ads. Email is another form of digital advertising, but works best when the consumer gives permission to receive promotions and advertising.Internet has taken up more of each person’s daily media time, compared to TV and radio. Internet offers the convenience and speed of completing tasks and obtaining information. You don’t have to walk or drive to the supermarket to run your errands, but you can do your shopping online. Relationships can also be built online, despite not meeting the customer face to face. This will be further enhanced as technological innovation increases with time.The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.