The Internet has changed the way business is done. Ecommerce stores continue to see rapid growth as traditional brick and mortar stores bite the dust. It is true that the whole world is gradually making a shift towards buying & selling online. That said, an ecommerce website can succeed only when it is marketed well, and only a well-qualified marketing professional can efficiently market an ecommerce website.This is why online marketing has assumed serious proportions of late. If you want to be a true-blue Internet marketing professional then you must enroll in an Internet marketing training course, and here’s what such a course involves:Creative Development: The course will teach you how to creatively plan a website and source content. You’ll learn about website looks, current design trends, how to grab attention, how to test and tweak website until it’s perfect and more. You’ll also understand the essential elements of a website and learn about what should go into an ecommerce website to make it successful.You’ll figure out networks, web hosts, feeds, payment gateways, terminals and shopping carts. Plus, learn how to write marketing copy and winning calls to action that convert visitors into buyers. Another important thing you’ll learn is how to create a simple and user-friendly interface that takes visitors by the hand and efficiently leads them to the checkout.Search Engine Secrets: Internet marketing training will help you understand the secrets of search engines, how their algorithm is likely programmed, how their crawlers index a site and how a search engine awards a PageRank to a website. You’ll learn both onsite and offsite SEO (Search Engine Optimization) tactics that have been tried and tested.Search Engine Marketing: The course will show you how to perform winning search engine marketing by getting articles written and distributing them to article directories, conducting YouTube (video) marketing, forum posting, blogging, podcasting, and more.Email Marketing: Contrary to popular opinion, email marketing is not dead. In fact, if email marketing is performed ethically, and without spamming, it has the potential to convert prospects to customers. An Internet marketing training course teaches you how to create an opt-in list and email market to prospects. Learn how to create newsletters and source some free content for visitors.Social Media Marketing: Social media networks like Facebook, Google+, Twitter and Facebook are where the action is. The course will teach you how to create great business pages, how to maximize fans and leverage social networks for CRM (Customer Relationship Management) and promotions.Other Internet Marketing Tactics: You’ll learn how to conduct Pay-Per-Click campaigns; how to use and leverage Internet marketing tools; how to build and exchange links; how to conduct affiliate marketing; How to buy media for cheap; and more.Tracking: Finally, you’ll learn tracking. All Internet marketing must produce results and it is only through tracking that results can be analyzed. Internet marketing training will help you analyze who your visitors and what their demographics are and how to twist your website to entice them to buy.These are the broad course contents of Internet marketing training. Aside from these, you’ll also learn the basics of Internet marketing and how to set measurable goals for a campaign. So, if you want to be known as an Internet marketing guru, now is the time to start your training.
Internet marketing is simply doing marketing using the internet, or online. Conventional marketing is simple to do, but difficult to master. With more competition and complications as time progresses, conventional and online marketing will only get more complex. Internet also evolves with time, so you need to keep up to stay competitive.The ever changing internet offers its fair share of challenges and opportunities. The internet is also growing in user penetration by the day, and competition among technical companies allow for ever lower prices in technical services and hosting costs. The profile of consumers that visit the internet also is far more in terms of age, nationality and income levels. Now, internet access is more and more accessible and affordable to the lower income group as well.In the 1990’s, internet marketing was the wild, wild west. No standards were defined, and many experiments were done by enthusiasts. Many thought that internet marketing is a different animal from conventional marketing, and therefore should be handled differently. The move away from marketing fundamentals caused massive internet start up failures in the year 2000. The ones that survive were intelligent enough to use online marketing techniques that follows conventional marketing fundamentals with online adaptations.With a more careful approach now, internet marketers have achieved a more certain success compared to the 90’s. You can use the internet to market to any industry or consumer categories. Giant advertising firms and boutique advertising firms have incorporated internet marketing as part of a complete holistic marketing program, but smaller companies can do internet marketing on their own as well, as the cost barrier is low.There are two types of internet marketing now. The non-intrusive ones are the ones generated by search engines, such as the pay per click advertising from Google. The intrusive ones such as pop outs are similar to the conventional TV and Radio advertising where the consumers are interrupted regularly by ads. Email is another form of digital advertising, but works best when the consumer gives permission to receive promotions and advertising.Internet has taken up more of each person’s daily media time, compared to TV and radio. Internet offers the convenience and speed of completing tasks and obtaining information. You don’t have to walk or drive to the supermarket to run your errands, but you can do your shopping online. Relationships can also be built online, despite not meeting the customer face to face. This will be further enhanced as technological innovation increases with time.The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.
Getting the right personal trainer for your fitness goal may not be as straight forward as many people think especially in regards to getting the right results. After all, who wants to end up looking in the wrong or worse shape than they started off? The problem is anyone can get a fly-by-night online personal training certification and claimed that he is a qualified personal trainer even without proper practical experience. In fact, there are literally hundreds of personal training certifications out there and there is only a handful that meets the highest standard. Unfortunately, most people who are looking for personal trainers do not have an idea what are the reputable certifications they should be looking out for.Although you can be in good hands when you find a “superstar” trainer, it does not guarantee success in achieving your fitness goals. A great personal trainer is certainly not a magic bullet. All he can do for you is motivate you, show you the right way and become a vital resource for you. In the end, your level of success depends on your level of commitment to the program.Like all things, there are personal trainers who are better at their job and with their advance knowledge and experience they can get the most out of you than you trying on your own. Certainly, some are just being in the profession to earn some part-time cash and may not be into training.How do you find the right trainer for yourself? What do you look for? Let’s look at the following:What are their relevant qualifications?First and foremost, the level of education or training is an important factor you must consider when getting a personal trainer. Having a college degree in exercise science certainly helps but it should not be judged as a sole determinant on the quality of the fitness professional. There are many great personal trainers who do not have a college degree but still have in-depth knowledge in training. However, the trainers should be at least certified by reputable international fitness certification agencies. So what are the good few one? They are as followed but by no mean limited to the following:American College School Medicine (ACSM) Certified Personal Trainer or Health Fitness SpecialistNational Strength & Conditioning Association (NSCA) Certified Personal TrainerChek InstituteNational Academy of Sports Medicine (NASM)American Council on Exercise (ACE)YMCAAs a personal trainer in Perth Western Australia, I know for a fact most of the fitness trainers in Australia do not hold the above mentioned certification. This is because the tightly regulated fitness industry requires the personal trainers to hold Cert IV Fitness Qualification, a set minimal Australian national vocational standard, to conduct personal training services. Therefore, you are most likely to find a qualified fitness professional with at least Cert IV qualification in Australia. However, all the paper qualification counts for nothing if he or she does not have industry experience.What are their Industry Experiences?Depending on your fitness goals, you should find out about the type of experience the trainers have. Some of them can be more specialized in strength and conditioning in sports, rehabilitation or weight loss. If you are seeking results, be sure to look for someone who is specialized in your area. Although it can be very impressive to hear of someone having more than 10 years of experience in the fitness industry, it is important to ask about the work experience, seminars and relevant certification courses he or she had attended. You will be surprised that some of them do very little in their careers to stay current to the latest practice and trend in fitness.Are they insured?Be sure to ask about liability insurance. Have yourself covered. No matter how good the trainer can be, there is always going to be an inherent risk to exercising. Not having liability insurance may also be a sign that the “trainer” is not adequately certified. Especially in Australia, it is not possible to get liability insurance if you are not a member of the Fitness Australia and not hold a Cert IV fitness qualification.Do they have Testimonials?If the personal trainer you are seeking out has been in the fitness industry for some years, he or she should have written testimonies from his former and existing clients. So don’t be afraid to ask for testimonies and make a call or two and find out what other people are saying about the trainer. If he is specialized in weight loss, he should have before and after pictures of his clients to show for.How about you?It is important that the prospective trainer you meet does not just talk about his great careers achievements and certifications that he holds without asking about you. After all, personal training is about you and your fitness goals.At the very least, the personal trainer should find out about your specific fitness goals, exercise history, past and present medical conditions and current lifestyle. If the fitness professional shows no interest in why you are meeting him or her for, it is better to look for a trainer somewhere else.The aforementioned guidelines are not hard and fast rules on what you should be looking for in a personal trainer. It is intended to help you in your decision to get the best possible personal trainer for your fitness goals. In the end, it boils down to personal preferences and the rapport you have with the prospective personal trainer that you meet. However, do bear in mind that it is YOU that have to make things work! Be sure to work closely with the personal trainer you choose for the best outcomes.